Your Mobile Revenue Has a Gap. I Know How to Close It.
Sound Familiar?
These are the patterns I see over and over again.
Mobile Converts at Half the Desktop Rate
Your mobile traffic is 60%+ of total traffic, but the conversion rate is way behind desktop. You can see the gap in the numbers. You just can't figure out why it's there or how to close it.
Engineering Is Busy But Revenue Is Flat
The team is shipping. Sprints are full. Tickets are moving. But the revenue needle barely moves. Something is off between what's getting built and what actually matters for the business.
A Big Technical Decision Is Coming
Rebuild or fix what you have? Native apps or cross-platform? New platform migration? You need an outside perspective from someone who's made these calls before, not another vendor pitch.
Real Outcomes, Real Companies
Not resume lines. These are specific results from specific engagements.
$4B
PayPal Acquisition
Hired the Android team at Honey, built the mobile infrastructure, and launched to 2M users. When PayPal did diligence, that mobile stack held up.
13x
Engineering Team Growth
Took Alo Yoga engineering from 5 to 65 people. New hiring process, team structure, and architecture to support the growth from $350M to $550M in revenue.
$3M+
Annual Savings
Redesigned Alo Yoga's infrastructure with a serverless architecture that cut over $3M per year in operating costs. Sometimes the biggest wins are in what you stop paying for.
2M
Users in 6 Months
Went from zero to a shipped Android app with 2 million active users in half a year. Hired the team, defined the architecture, and shipped it.
Two Acquisitions, 25 Years of Building
I was the first employee at Gnip, where I built the core product before it got acquired by Twitter. Then I built Honey's Android team from nothing to 2 million users, which became part of PayPal's $4B acquisition. Two startups, two acquisitions. That doesn't happen by accident.Before all of that, I wrote satellite firmware and communication systems for the space shuttle program. I've been building iOS apps since the iPhone came out. Founded a company. Taught programming because I genuinely like explaining hard things simply. The through line across all of it: figuring out what actually needs to happen and making sure it gets done.
Scaled engineering teams from 5 to 65+ across multiple companies
Helped grow Alo Yoga revenue 57%, from $350M to $550M
Cut $3M+/year in operating costs through infrastructure redesign
Two startup acquisitions (Twitter, PayPal)
How We Work Together
Four engagement models depending on where you are and what you need.
Rapid Teardown
~$9.5K
Focused diagnostic. I audit your mobile experience, team structure, and architecture. You get a prioritized action plan your team can execute immediately.
Best for: You suspect something is wrong but need someone to pinpoint it.
Deep Audit
~$25K
Everything in the Rapid Teardown, plus I go deeper into your architecture, your team, and your competitive position. You get a phased roadmap your board can actually understand.
Best for: Preparing for a major investment or platform decision.
90-Day Growth Sprint
~$75K
I embed with your team for 90 days. Hands-on leadership, not advisory. We pick the metrics that matter and move them. This isn't consulting. It's doing the work.
Best for: You need results now, not a report.
Fractional CTO
$4K-$20K+/mo
Ongoing technical leadership. Architecture decisions, team structure, vendor calls, code reviews, incident response, hiring. Part of your leadership team.
Best for: Between CTOs or not ready for a full-time hire.
The Rapid Teardown
In two weeks, I'll give you what your team can't: an honest, outside view of your mobile commerce situation. This isn't a technical audit full of jargon. It's a clear answer to the questions keeping you up at night.Should you rebuild or fix what you have? Native apps or progressive web? Which changes will actually move the needle? You walk away with a roadmap any competent team can execute.
Tech stack review and architecture assessment
Mobile conversion funnel analysis
Team velocity and process evaluation
Competitive benchmarking against your space
Prioritized roadmap you can actually execute
Free Tools
Figure out where you stand before we talk.
Running a mobile-heavy brand?
Most brands don't realize how big the gap is between their mobile traffic and their mobile revenue. Plug in your numbers and see for yourself.
Calculate Your GapJust raised and need tech leadership?
Not sure if you need a full-time CTO or a fractional one? Here's a real comparison that breaks down the costs, timelines, and tradeoffs.
Read the GuideNot sure where your mobile stands?
Quick audit. Ten yes-or-no questions. You'll get a score, specific recommendations, and a sense of how you compare to the companies doing this well.
Take the AuditLet's Figure Out What's Going On
30 minutes. I'll tell you the three things I'd fix first. No pitch, no runaround. Just a straight conversation about what's happening with your mobile commerce and what I'd do about it.
Rather email? [email protected]